The objective of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
- The development of acquaintance as an opportunity for service;
- High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society;
- The application of the ideal of service by every Rotarian to his personal, business, and community life;
- The advancement of international understanding, good will, and peace through a world fellowship of business and professional men and women united in the ideal of service.